Website analysis.

The website I am analysing is http://www.cosmoplitan.co.uk/ because I often go on this website, and it is a popular site amongst people my age.

How is your chosen site structured?
The website is designed as an virtual magazine, an e-magazine. The website is prmarily based around the womans magazine. The website is broken down into a number of different subheadings, including "love and sex" "fashion and style" and "beauty". Each of the subheadings hyperlinks you to a new page, and within this page you can navigate to even futher pages, located under yet more subheadings such as "floral beauty" and "gold stars". It's almost as if each of the subheadings on the mainpage act as their own homepage, giving access so different topics within the particular title. The structure of the site is quite simple really, and easy to navigate and use, which is convineint for the audience and the content.

What is it about on a cultural level?
The cosmopolitan website is mainly aimed at females, and is quite heavily focused on celebrity and fashion culture. Alot of the website is dedicated to celebrity gossip and news, and fashion advice, suggestions and whats in season. The webisite is colourful, bold and slightly in your face, which grabs your attention and fits in with cosmopolitans motto "for fun, fearless women".

What is the appeal of you as a user?
Initially there was a number of things which appealed me to the website. The website is updated really often, so there is always something new to look at and read, in between when the actual magazine is out for sale. The layout and design of the magazine is appealing, as the background is pink and girlie, and theres images and colour and bold texts everywhere on the page. Pictures of celebrities, such as Kate Moss, Kate Winslet and Girls Aloud on the front page also appeal, as the link you make between the celebrities and the aspiration to follow in their footsteps and achievemtents. The interactivity of the website also appealed to me, as there are forums and areas which you can post your stroies, questions and problems, and seek the advice of people the same age as you who have gone through similar things. The website is really easy to navigate, and i think this adds to the attraction as you can easily find your way arounf the various pages. The different sections, such as hair and beauty and fashion also appeal, as I am interested in these things so I like to read about them.