Online music is a really effective way to promote music and raise awareness of your band. I know many people who have gained so many fans or managed to get themselves out there using MySpace and other music forums etc online.
Websites such as myspace or youtube allow people to access and stream music for free. Not only does this benefit the public, but it gives bands and singers free ways to publicise themselves and get people interested in them. Itunes can be used to download (legally with a charge) music whuch you may not be able to find in the shops, specialist music appealing to a niche market perhaps.
The consumption of music is so high these days, thanks to online resourses its so much easier for it to be accessed and available.
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the MySpace site has benefited a lot of up coming musicians but like blogging most people who listen to their music online might recommend it to their friends to listen to the band but dont accually purchse anything or leave any comments on the site is this still considered as lurking? or is it the purpose of suc sites as MySpace ?
ReplyDeleteGood question Sunny
ReplyDeleteI think that bands on myspace don't expect much more than for people to listen to their music- after all, they're never famous when they first start out, and getting your name out there is much more important than trying to make money straight away.
However I think that once a band/artist is famous, they are more aware of 'lurkers' just listening to their music for free online and not buying anything. On a lot of artists pages now you see that they only put 30second clips of their songs online, stopping people from being able to listen to the full song.
Rach- what do you feel about online music? itunes etc? Do you feel sorry for music shops etc that can't compete with itunes, or do you see it as a useful thing?
Lurkers are people who don't contribute to forums, chat rooms etc. the term is closely linked to both 'voyeur' and 'slacker'.
ReplyDeleteWhen sites are actually 'shop windows' the term is not really applicable. A forum made up of lurkers wouldn't work, nor would any site aiming at community and a sense of belonging. So lurking violates some of the early notions of what was good and different about the Inet. Now most of the Inet delivers corporate product, or marketing information for corporations -the term has less purchase?
What do you reckon?